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link-seo

Why Links are Important to a Websites Ranking?

There are 2 important aspects that determine whether your site will rank highly in the search engines for a given keyword. These are relevance and reputation. Relevance measures the ease with which the search engines are able to tell that your website is really dealing with the search term which is being used. You can enhance your website’s relevance with on page search engine optimization and discussing this extensively on the other pages of the website. The second aspect of reputation is quantified by the number of links which come into the website and the quality of these links. This is envisaged by link popularity.

The popularity of a link of a web page depends on the number of other web pages which are linked to it. This includes page linking from within the website and links from pages on the other websites. Popular search engines like Yahoo and Google have toolbars displaying an indication of the link popularity of a particular webpage. If all the high ranking websites for a particular keyword phrase has a link popularity score of 6, 7 and 8, but the website has a link popularity score of 4, it will be tough for your website to rank on them.

No matter how well optimized the website is, keyword relevance is something that matters. This is why you should think of links as being important for website ranking. Building links is an essential element of SEO. Link popularity usually accounts for 30% of all the aspects of ranking in the search engines. The percentage however varies on the basis of the amount of emphasis of the search engine puts on embedding these links. Presently, Google seems to put more emphasis on link popularity than the rest of the search engines. The effect of the links on your web pages should always be considered.

Another important aspect of link building is the number of pages from other websites that are linking to your website pages. This helps in enhancing the popularity of the link. There are several ways in which link popularity can be encouraged. Have excellent content on your website to provide value to visitors. This will encourage links without you having to ask for them. If you are listed in the Yahoo directory, your link popularity will be enhanced as it is a trusted link source, although it will be somewhat expensive.

You can also find quality links in the topical directories. Vendors and business partners can also provide links which are relevant to your keyword and focused. Take part in online forums and newsletters that are related with your business. If you provide positive advice to someone, a link to the website in your customary line at the end of your post will be a valuable addition to your link popularity. By writing informative articles re-threading the general topics of your business, you can post them for other website editors if they need additional content for their websites. If they use your articles, each will link to your website.

sneaky-seo

Can You Sneak Your Way to Search Engine Optimization Success?

When we meet with new business web design clients, one of the first things we try to get them to understand is that there aren’t any shortcuts to search engine optimization. Moving your site to one of the top few positions on Google, Yahoo, and Bing for the right keywords takes a steady investment of time, money, and attention. If you aren’t serious about that commitment – or are looking for cheap and easy ways to jump in the rankings quickly – then you’re likely to do more damage than good to your online marketing effort.

But once that has been made clear, they also need to know that there is an enormous difference between working hard and working smart.

We can explain with an example: Suppose that you were looking for a new laptop computer, but didn’t know very much about processors, speeds, performance, etc. Your first stop might be Google or one of the major search engines, and you will very likely type in some minor variation of “laptop computers,” or maybe “laptop computer reviews.”

From there, you’ll find out what you need to know about different models and their uses, until you’ll probably settle on a handful that you are interested in based on their features, price range, and other details. But assuming that you don’t do this all in a very short frame of time, and possibly even if you do, then you’re eventually going to come back at some point and make your search more specific. Instead of simply looking for “laptop computers,” you might start to Google a certain brand or model number. This is especially true if you’re making an even bigger, more complicated purchase.

While this might all sound like common sense, it has important implications for those who want to quickly boost their search engine optimization plans. That’s because, instead of focusing on the highest-traffic keywords (like “laptop computers” in our example), you may be able to attract more buyers, with less competition, by pointing your attention at other, more-focused keywords that are searched by buyers who are farther along in the research process.

In other words, you may be able to make your SEO efforts faster and more efficient by thinking like a serious buyer, instead of simply trying to gather as many page views as you can. Here are a couple of tools you can use to put that strategy to work:

Customized landing pages. Buyers who are close to making a decision want different kinds of details than those who are just gathering information. Think about what you would want to know about a specific product or item, and make sure that’s evident on your landing pages.

Review pages and price comparisons. In the same way, giving customers the ability to view different products side by side and get a sense of their relative advantages is a great way to add value. These kinds of pages can be very popular with buyers considering complicated purchases.

Links to testimonials and social media profiles. Sometimes, the dilemma at hand isn’t what to buy, but who to buy from. Make sure they can see that you have served similar customers in the past, and they will be more likely to decide to do business with you.

Pay per click advertising. If you come across a particularly strong or profitable keyword phrase, then it might be worth it to pay for traffic around that word or phrase. Given that you can change your marketing message and landing pages at any time with PPC ads, they can be a highly effective way to grab the attention of serious buyers.

There might not be any shortcuts to search engine optimization success, but taking advantage of what you know about your product’s sales cycle is a great way to work smart and speed up the process.

Does the Golden Rule Apply to Search Engine Optimization?

Believe it or not, the golden rule – you know, the one that advises you to treat others as you would have them treat you – actually applies to Internet marketing and search engine optimization. And it’s particularly important to remember when trying to build inbound links.

In other words, don’t ask for a link to your site if there isn’t a good reason for the other person to provide you with one.

Why would another business owner or webmaster want to link to you? The best answer is that you have something on your pages that would be of value to their readers. That makes sense, when you think about it: Why else would you decide to link to another page? Would you do it simply because someone asked you to?

Following the golden rule of search engine optimization won’t just give you a higher success rate in building inbound links, but it will push you to create better pages for your visitors to find. That’s a win-win solution for everyone involved, and especially the men and women who actually click through to visit your site.